The answer is always green
As content marketers, we all know why these results show up – this type of content is “permanent”. In other words, these articles are about ideas that hardly change over time and therefore are always relevant, especially phone number list for beginners.
In content marketing, for example, examples of scalable content topics would be “common blogging questions,” “best online resources phone number list for creating content,” or “where to find great content ideas.” I like to compare evergreen posts to the foundation of a house. You can put up new wallpaper, repair the roof or even change the floor tiles - but you rarely need to change the foundation phone number list of the house.
1. Make sure Evergreen content is comprehensive
What do all Evergreen content have in common? Articles are generally longer. If you study the phone number list best evergreen content from top digital marketers, such as publications by Brian Dean and Neil Patel, you'll see why more words is a better plan.
TIP: you don't need to make it longer unless your content requires it. For example, there are many evergreen articles phone number list on how to grow a rose bush. Unless you tell your personal biography or use fillers, you're not going to end up with 2500 words.
2. Don't forget to update
One of the phone number list best things about evergreens is that there's always something new. For example, after publishing your guide to growing a rose bush a year ago, you discover a better alternative to the suggested mulch. Just scrape out the dated content and update it with the new information, and voila - your content is like new again.
TIP: When updating, remember phone number list to notify users with a timestamp. Now, some may not use them, but having an “updated on” date is useful for letting people know that you are constantly providing current information.
3. Market on the right social media platforms
Creating evergreen articles is only half the phone number list battle. Sure, you might have the most amazing comprehensive guide on how to care for roses, but if no one knows it's still around, how can they read it? You're all familiar with promoting on social media giants like Facebook and Twitter, but what about ever-green sites? One such evergreen promotional site is your blog.
Google+ has made it much easier to promote Evergreen content by introducing Google+ Collections, a feature that allows users to collect related articles under a single URL. With each Google+ collection, you can neatly organize all the phone number list topics you've written for your blog (from the start) and other relevant topics you've posted to your feeds. Since each collection has a unique URL, you can use it for a source, a forum, answers on Q&A sites, a Twitter discussion resource, or as a link for new social media updates. . It's easy, convenient and superb.
4. Offer downloadable goodies with your Evergreen content
Who doesn't love free stuff? Let's face it: although many people love comprehensive guides, they often don't have time to read all that content. Often they bookmark it to read later, or scan it and go straight to the phone number list bullet points. This is why Evergreen content must be flexible. Text and images are great; but offer something extra, not only to entice the phone number list audience to read your content, but also to make sure they like it so much they want to share it.
The phone number list secret? Freebies in the form of downloadable content or TL; DR designation (too long, did not read).
Suppose you have a 1500 word guide on how to care for roses. While some gardeners will sit back and enjoy it, others want to go straight to their gardens and try your suggestions. Be prepared for these type of readers by having a file ready phone number list to download and print for their convenience.
Backlinko's Brian Dean does a terrific job with this strategy for his full posts.