We have to make these kinds of changes because it's good for everyone. It's better for users because they get better ads. It's better for advertisers. And it's better for Google. Public The public “works for research” Dischler said there has been a natural progression in using search data for targeting: RLSA, customer match, lookalike audiences, and now in-market audiences. "The reason is that the public works for research." Asked what's in store for the searched audience, Dischler said there are a few other things in the works that we'll hear about, but also that Google has a lot of leads with current features - offering more segments in the market,
in s leveraging similar audiences in terms of data to make them more actionable and flexible, for example. Google will build on these existing offerings over the next six to 12 months. AMP: “It pays to be quick”; Improved tracking coming soon “The idea of AMP,” said Dischler, “is to make the mobile web as responsive as apps - or more responsive jewelry retouching service than apps - while being much more flexible. And we want it to work for advertisers too. "How should advertisers think about AMP versus responsive?" Above all, advertisers need to have great mobile pages. Focus on that first.
Then watch how long it takes for mobile pages to load. What does your bounce rate look like? What does your mobile conversion rate look like? It pays to be fast, ”said Dischler. Several functions are yet to be supported in AMP, including conversion tracking. In a current beta, advertisers can direct their mobile search ads to AMP landing pages. Dischler says he is working to make all forms of conversion tracking work in AMP. "We have work to do on the Google Analytics side, and
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