Did you know there are 67 million active Twitter users in the US? Did you also know that there are 55 million status updates on Facebook every day? In the face of such a large and crazy digital world, you certainly don't want to miss an opportunity.
To capture this market, make sure to engage with your audience. Schedule your social media posts and status updates occasionally. Serve your customers the right content. Make the buying process easier and faster by giving them enough information. The best way is to answer their questions and concerns in the most sincere and quickest way possible.
3. Leverage old content
For new organizations using social media as a marketing strategy, new content must be created, not just browsing content articles on the web. However, if you've been managing social media and blogging sites for at least 3 years, it might be time to Latest Mailing Database dig through old content and repurpose it.
As a way to improve your social media strategy, you may need to revisit old content and make any necessary changes. Try to keep or replace keywords based on the most relevant keywords today. You can also add more links and link the content to other pages. Also, update all information and provide valid sources.
4. Make infographics work
According to research by the Content Marketing Institute, marketers tend to use visual merchandising when creating content. 76% of surveyed marketers use video, followed by illustrations and photos (67%) and infographics (89%).
Infographics are the preferred method of delivering content because these images are eye-catching and engaging. A good mix of colors, text, photos, content and even motion make for a great infographic image.
As a marketer, you can use infographics to strengthen your brand. If you are consistent with imagery, design, colors and shapes (similar to an organization logo) when creating your infographic, you can definitely increase your brand’s recall.