Google Analytics automatically begins measuring traffic to your website and user interactions such as page scrolls, outbound clicks, site searches, video engagement, and file downloads.
All of these auto-tracked events have the option to be marked as goals. Any additional goals, like form completions or phone calls, will need to be set up as an event using GTM.
In your GA4 property, click “configure” in the left-hand navigation (it looks like a table icon).
You simply slide the toggle named “mark as conversion” for the events you’d like to trigger conversions from this screen.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
How to use Google Analytics
With everything correctly set up, you’re probably wondering how to use this thing. This question is a difficult one to answer because there’s no single way to use Google Analytics. It can tell you hundreds of things about your website, so the way you use it will depend on the data you need to know.
For that reason, instead of trying to explain every single report here, I’m just going to cover the basics of how you can use GA4 to understand how users get to your site, what they do there, and the multichannel journey customers take to conversion.
Acquisition reports tell you how users get to your site. In GA4, this is separated into two categories: User Acquisition and Traffic Acquisition.
User acquisition reports are based on user engagement, while traffic acquisition is based on session engagement. This distinction is important because one user can have multiple sessions. For this reason, we will be explaining the User acquisition report.
To get to the User acquisition report:
Log in to Google Analytics.
Click to expand Life Cycle reports.
Click to expand Acquisition reports.
Click User acquisition.
You can segment your report by adding a comparison for User demographics, Device, or Custom Event like a specific coupon code.
For now, let’s stick to a high-level view and keep this as “All Users”: