Casie Gillette of KoMarketing shared these two examples with me. The first is a plastic manufacturer. During the June 2019 algorithm update, traffic for terms important to them decreased by 50% month-on-month. This drop seems to be due to Google adding many new SERP features to its page results, including: map. The result of shopping. People Also Ask (PAA) box. more. These search features pushed the client's ranking results further down the page, reducing CTR. The FAQ schema was added to the page in November, and by February the page was up 35% month-on-month and 50% year-on-year. SERP was unchanged, but by acquiring more real estate and ranking it higher than the PAA box, clients were able to reclaim some of the lost traffic.
The second example includes ghost mannequin effect a B2B provider servicing the healthcare industry. advertisement Continue reading below The company removed the term "healthcare analytics" as Google added the People Also Ask box and other search capabilities. After adding the FAQ schema to my site, I jumped to position 1 above the PAA box in the FAQ dropdown. Organic traffic to the page has doubled since implementation. 5-8: Schema boost across 4 different vertical markets SchemaApp's Martha van Berkel shared these four case studies. Nationwide retail stores Schema markup: Product markup using AggregateOffer, StartingFrom Price, Google Search Console Results: The average CTR for Product Rich Results is 2% higher than the results for all product pages, the average position is one rank higher than the results for all product pages, the average position is 8.5, and the site. It was better than the overall average.
E-commerce store Schema markup: Product markup using Aggregate Offer and pricing The results of the Google Search Console for Review Snippets show about 13,000 new impressions per day as a result of the markup. advertisement Continue reading below Health care Schema Markup : Service Line Content FAQPage Schema Markup. Result : Only 7 pages with the FAQPage markup now offer hundreds of impressions per day. Non-profit organization Schema Markup: FAQPAge Schema markup has been added to the page for answering questions related to health topics. The FAQPage markup was connected to the main org using the author property and contributed to the EAT of the content. Result: The Google Search Console showed how clicks and impressions increased when FAQ markup was applied to these pages.