Since the launch of the first Internet BBS "Shui Mu Tsinghua" in 1995, products on the social field have been emerging. Even in the era of mobile Internet, WeChat has become the king of social products, and there is still no stop in the social battlefield. I would like to share with you some thoughts on social/community products. Article structure The underlying psychological drive of social interaction The difference between social and community products Social/Community Product Category some thinking 1. The underlying psychological drive of social interaction Social Nature says: "When the brain stops all work, it will start a default network.
The main job of this default network is to think about everything related to social interaction." That is, our brains focus all the time available to thinking about social issues. That is, the brain is inherently social. I think the initial psychological drives for socializing are: 1. Resolve loneliness and emptiness For example, "Xiao Ming, who is alone in a foreign land, phone number list returned to the rental house after a tiring day at work. He could only use his mobile phone and wanted to find someone to chat with." In this scenario, people's spiritual need is to find interaction with others to relieve the sense of emptiness. However, solving loneliness and emptiness not only depends
on communicating with others, but also through the entertainment of kill time, which is why the pan-entertainment industry has always been an evergreen industry. However, because the previous interaction between people is more equal and immediate, the comfort brought by one-on-one communication is still different from that of Kill time entertainment products. 2. Find resonance For another example, "Xiao Ming is an ACG enthusiast and hopes to find people with the same hobbies to communicate with". But it’s worth noting that niche interests resonate more than broad interests. At the same time, crowd attributes are also a major factor in resonance. For example, young people who like ACG can resonate more than middle-aged and elderly people who