Now, what if these companies were breached? How would that make you feel? Now consider this in the context of your website, and using doesn't seem like such a good idea anymore. Do you really want to risk your user's private information? Feelings of trust, safety, and security provide many different benefits, and they all contribute to a loyal customer. It's at the heart of every business. We want our users to come back. Advertising Continue reading below Thus, we know that benefits users for security. But let's talk about the benefits for SEO purposes. Security and privacy Yes, I think I hammered that above. But, there are amazing benefits for SEO purposes: verifies that your website is the one it is supposed to connect to. uses its superpower shield to prevent tampering by third parties. encrypts all your communication to protect your users' browsing history, passwords, creditdebit card numbers, etc.
Rank increase As I mentioned above, Google has confirmed that it is giving sites a small ranking boost. It's not a magic potion image masking service to see a spike in the rankings. But it could be heavier on the road. Lots of reference data When traffic comes to your site, it looks like direct traffic in your analytics report. As traffic passes through your site, your referral traffic data is recorded. Whoo Hoo! You can determine where your traffic is coming from. Come on, if the White House Office of Management and Budget has become an early adopter of , then I'd say it's time to set your game. Other heavy hitters have stepped up the transition to. illa moves away from insecure , Wired explains how they plan to make the change, and Apple talks to app developers about using .
Advertising Continue reading below I mean, Gary Illyes says it straight on Twitter: If you are an SEO and you recommend not to switch to , you are wrong and you should feel bad. August 18, 2015 Alright, alright, I'll quit nerfing . I know this is a big ask for small businesses. You may not have the resources or support to move your site from to . So, let's take a look at some of the challenges that come with the transition. The negative impacts of on SEO and your website When transitioning from to , errors may occur. As much as modern businesses like to brag about moving to , I can't see it. If there was, I would see more consistent data from industry experts. Remember upstairs where the crunchy number made your brain swell? There was a range of 1% to 30% of websites making the switch. Even companies with unlimited marketing budgets and web development resources still haven't made the switch.