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Monira Khatun
18 jun 2022
In Discusiones generales
The users are all product users. At first glance, there is no problem, but bulk sms service when you really devote yourself to the B-side, you will It is found that both the user group of the B-end and the characteristics of the B-end products are significantly different from the C-end. Many tricks and tricks of the C-end are completely inapplicable on the B-end, or the effect is minimal. At this time, you will find that you must change or improve your thinking mode on the B-end, so that you can really do a good job of a new media operation on the B-end. There are three bulk sms service thinking modes that will be particularly strengthened after you join the B-end. One is "user-centered" thinking. The one who wins the user wins the world. This is a wise saying on both the B-side and the C-side, and it is one of the basic thinking of operation. However, compared with the user group on the bulk sms service C-side, the user group on the B-side will be more special. Their identities are usually decision makers or managers, and their decision-making propositions are based on the enterprise and focus on value. In addition, most of the B-end products are more expensive. B-end users will not buy it according to personal preference like C-end users. The user decision-making chain is very long, and enterprises may bulk sms service use a SaaS software to find financial, administrative, market, etc. Decisions can only be made through departmental consultation. At this time, using C-end promotion or operation methods will be like hitting cotton. The same is true for new media operations. Take bulk sms service copywriting as an example. On the C-side, you may use emotional shock, emotional stimulation, etc. to stimulate users’ desire to buy, but on the B-side, if you do this, it is likely to make users They think that you are unreliable, and they are always false. What they want to see is probably only what pain points the product can solve, and what value it has. Keep it simple and direct. (You will find that the bulk sms service tonality of many B-end public accounts is rational) Having said so much, I actually want to tell you that on the B side, you must put users in a more central position, and no matter what you do, you must consider what pain points can you solve for users? What are the real demands of users? Is writing this public account tweet valuable to users? In the long run, it is difficult to improve user-centered thinking.
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Monira Khatun

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