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BD Rakib
02 ago 2022
In Discusiones generales
Similarly, the dynamic mechanism of the product can still be expressed in the form of a system dynamics diagram. The overall driving force of the product is precisely the combination of the product basic model and the product dynamic mechanism, dynamic rules and static logic interact with each other, information input and data output interact with each other, and the short-term performance of the product mechanism and the long-term performance of the country email list product mechanism have a corresponding impact, as shown in the following figure: 3. Case: Douyin short video creator-driven mechanism Below, we use a practical example to verify how to use this model, namely: product driving force = model × dynamic mechanism. Through the above mechanism, we will review how Douyin uses the interaction between the model and the dynamic mechanism to complete the product development drive and user growth. First of all, let's clarify a basic theory, that is, how a product completes product design work from 0 to 1; first, we first carry out product positioning and clarify which problems are mainly solved by users. Then define the target users, and clarify which core users are mainly faced. Then define the requirements to clarify what requirements these users have. Then define the core process to clarify which process steps users use to solve problems during the use of the product. Then carry out function definition to clarify which functions need to be designed to meet the needs of users in each step of the business process, and then carry out operation plan design, business model design, and product development strategy formulation. To sum up, how to design a product, the framework is product positioning - target user - demand analysis - core process - function definition - product structure - operation strategy - business model - product strategy; Enter. The model factors in the product driving force we describe are mainly applied in three aspects: core process, function definition, and product structure. As for the work of user analysis, demand analysis, and market analysis, it is also necessary to pass the relevant research ideas and analysis methods under the existing knowledge system. From our product driving force model, we first need to clarify the main operating steps and usage processes after users enter the product. That is: open the app - browse the short video - stay, complete the interactive actions on the page (like, comment, forward) - leave, enter the next short video content browsing; this is the basic user side when using the product Using the process, the product is a white box for the user at this time, and all the processes, rules, and operation guidelines are visible and visible. But for the internal operation mechanism of the product, for Douyin, it is: information production mechanism, information risk control mechanism, information distribution module, and user incentive module, as shown in the following figure: For the information production mechanism, content producers and users will be attracted by content creation subsidies to enter the platform for creation in the early stage of the platform; at this time, the information production mechanism needs to rely on the user incentive module, through a set of reward calculation modules to provide material rewards to creative users issued. With a period of operation, pure material rewards have been unable to produce continuous user incentives, and the conversion rate is gradually decreasing; at this time, users' needs have changed from short-term material rewards to long-term sustainable good creation environment, and psychological Sense of achievement building and material rewards. At this time, it is necessary to keep users and continue to create content by polishing a good creation page and improving the interactive experience; and when a user falls into a creation bottleneck in the middle of product development, it is necessary to push relevant creation training course information to users. At the same time, the content risk control module will be expanded, and the content risk control strategy of the platform will be communicated to the creators during the creation stage. When the creation efficiency is limited in the middle and later stages, the resource gallery and hot word tool can be provided to assist the creation users, improve the creation efficiency and creation quality, and promote the content distribution quality of the content distribution module.
Use the model diagram to express the above thinking logic

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